I'm Aamir Malik. I plan the SEO strategy and carry out the work myself: technical fixes, site architecture, content and the development changes that most consultants hand back to your team. Ecommerce and service businesses in the UK, US, Australia, Canada and the UAE hire me when they need organic growth from one accountable senior person.
The strategist and the person doing the work are the same
Most SEO projects stall in the gap between the audit and the fix. A report lists 140 issues, the development queue is full, and three months later nothing has shipped. I close that gap. Because I also build WordPress, Shopify and WooCommerce sites, I can change the template, rewrite the redirect rules or restructure the collection URLs myself.
You speak to me directly, not an account manager
Fixes are implemented, tested and checked in Search Console
Every recommendation is tied to revenue pages, not vanity metrics
A new site is the cheapest moment to get SEO right. I build on WordPress, Shopify and WooCommerce with the URL structure, internal links, schema and page speed planned before the first template is written, so you are not paying to fix the architecture six months after launch.
Information architecture and URL plan before design
Lightweight themes, compressed WebP images and clean markup
Redirects, sitemaps and Search Console checks at launch
Shopify to custom code: if it has a URL, I can optimise it
I have worked on every major CMS and ecommerce platform, plus fully custom websites built in PHP, Laravel and JavaScript frameworks. SEO advice is only useful if it can be implemented on your stack, so I work inside it.
AM
Shopify
WordPress
WooCommerce
Webflow
Wix
Squarespace
Framer
Etsy
Magento
BigCommerce
Custom PHP
Laravel
React / Next.js
Static HTML
How I work
A four-step process with no black boxes
You see what is being done, why, and what changed in Search Console as a result.
01
Audit and baseline
Crawl, Search Console and analytics review to find what is holding rankings back and record a clear starting point.
02
Prioritised roadmap
Issues ranked by commercial impact and effort, so the first month goes on the changes that move revenue pages.
03
Hands-on implementation
Technical fixes, templates, content and internal links shipped directly or alongside your developers.
04
Measure and iterate
Monthly reporting from Search Console and GA4, with the next priorities agreed on a call.
7+years of hands-on SEO and development
160+client websites worked on
1,620client keywords tracked
487keywords ranking #1 right now
888keywords in the top three
Featured work
Results you can check, not promises
Before-and-after organic clicks from Google Search Console on client projects I led.
W11Stop+844%
Ecommerce: IT hardware
Before
9,000 clicks/mo
After
85,000 clicks/mo
Over 13 months; 2.47M monthly impressions (Search Console, May 2025)
Plain-English notes on the Google updates that affect rankings and AI visibility, each linked to its source.
Search news
2 Nov · Search Console adds country filters and the spam update wraps up1 Oct · Google tightens guidance on AI-written content and authorship3 Jun · Search Console gets generative AI performance reports2 Jun · May 2026 core update finishes rolling out8 Apr · March 2026 core update completes in 12 days2 Nov · Search Console adds country filters and the spam update wraps up1 Oct · Google tightens guidance on AI-written content and authorship3 Jun · Search Console gets generative AI performance reports2 Jun · May 2026 core update finishes rolling out8 Apr · March 2026 core update completes in 12 days
Why a consultant should be tracking this
Core updates, spam updates and new Search Console reports change what “good SEO” looks like several times a year. I read the official documentation and the reporting around every update, then check the effect on client sites before changing anything.
News items are summaries written for this site. Dates reflect when Google or the source reported the change. Last reviewed 2 November 2026.
Search Console
Search Console adds country filters and the spam update wraps up
Google's September 2026 spam update finished rolling out in October, and Search Console added new country filters to its reporting.
What it means: If traffic moved in late September or early October, check it against the spam update dates before changing content.
Google tightens guidance on AI-written content and authorship
Google updated its documentation to say AI-generated content should be fact-checked before publishing, and warned that faked authorship is a sign of a low-quality page.
What it means: Real author names, real credentials and human review now matter even more for service pages and articles.
Short, honest answers. If yours is not here, message me and I will reply personally.
What does a freelance SEO consultant actually do?
I find the reasons your site is not getting the organic traffic it should, decide which fixes matter most commercially, and then carry them out. That covers technical SEO, site structure, on-page optimisation, content planning and measurement in Search Console and GA4. The difference from many consultants is that I also implement development changes myself.
Why hire a freelancer instead of an SEO agency?
With an agency, the senior person who sells the project is rarely the person doing the work. With me, the same person audits the site, writes the plan and makes the changes. You also avoid paying for account management layers. The trade-off is capacity, so I take on a limited number of retainers at a time.
How long does SEO take to show results?
Technical fixes on an established site can show movement within weeks of being recrawled. New content and new domains usually take three to six months to build meaningful rankings, and competitive terms longer. CADDrafter, a brand-new domain, reached around 8,000 monthly clicks over twelve months. I will give you a realistic timeline after the audit rather than a guarantee.
Which platforms do you work on?
All of them. I work on Shopify, WordPress, WooCommerce, Webflow, Wix, Squarespace, Framer, Etsy, Magento and BigCommerce, as well as fully custom websites built in PHP, Laravel and JavaScript frameworks.
Do you work with businesses outside Pakistan?
Yes. I work remotely with clients in the United Kingdom, United States, Australia, Canada and the United Arab Emirates, and schedule calls in your working hours. Most communication happens by email, shared documents, WhatsApp and video calls.
Can you fix the issues as well as find them?
Yes, that is the main reason clients hire me. I work directly in WordPress, Shopify, WooCommerce and custom PHP sites, so redirects, templates, schema, speed improvements and internal links can be implemented without waiting for a separate developer.
How do I get started?
Request the free SEO audit with your website address and main goal. I review the site manually, send the highest-impact issues I find, and suggest whether a one-off fix, a paid audit or ongoing SEO makes most sense.
Still have a question? Ask it directly and get a straight answer.
A selection of the 160+ websites from my SEO and development work. Traffic and keyword counts are third-party tool estimates; open "View stats" to see each screenshot.
